Dig For Victory began in 2007 as the passion project of designer/maker Eleanor Callaghan, aims to bring the glamour, quality and romance of mid 20th century design to a modern audience. Rather than making copies or reproductions, they aim to keep the stylistic essence of the era alive while creating fresh new designs.
Dresses are designed to be cherished down the years, in the opposite of fast fashion. Our order process encourages thoughtfulness and reflection, and the journey your dress will take from cutting to finishing before it is collected or posted out to you is one better measured in footsteps than air miles.
The materials they source are a mixture of reclaimed vintage and end-of-roll fabrics and high quality new fabrics, and they are always very happy to assist any customers who wish to know the origin of a particular fabric on their site. They are a small, independent business, and their dresses are made in Brighton, with love.
Visit Dig for Victory (7 min walking)